Content marketing and images are inseparable.
People love pictures and they enjoy watching them.
Surely you have looked at a picture and thought: "Wow, that looks good!".
I am often like this. I am touched by pictures.
And why content marketing and images are inseparable, I'll show you now in the article.
Pictures are a MUST
Did you know: Even a picture in an article generates twice as many shares in social media as an article without graphic elements.
Particularly authentic images that evoke emotions are best suited.
46% of B2B marketers say that professional photos are crucial.
CMO Council
Emotions and an emotional world can be expressed much faster and better in a picture than in a text.
The image enlivens a text, quickly creates confidence when opening the website and offers added value in terms of content.
An image manages to convey a message within seconds.
In addition, visual content can easily transport complex relationships.
An infographic about a production process can take a user faster than reading a long text.
Furthermore, pictures are remembered longer than a text.
Pictures relax the text
Pure text is unimaginable in content marketing.
The use of different types of content - infographics, videos, galleries, rankings and lists and interactive content - is the standard.
Pictures relax a long text and inform at the same time.
With pictures the reader can recognize and understand the text in a structured way. In addition, images improve the text visually.
Pictures are easy to understand
Especially in texts such as guidebooks, tutorials, tutorials or recipes images are a must. Individual steps are described by the text and with images of the process still underpinned. Thus, such an article is understood well and quickly by the reader.
Reading a sentence takes longer than processing an image.
Our brain processes and understands images immediately. Specifically, this means that our brain processes visual information 60,000 times faster than the time it takes the brain to decode a text.
Visual information is processed 60,000 times faster than text.
Pictures are action requests
Images share articles twice as often as they do without images.
Even a picture can trigger this effect. So you should always include at least one graphic element in your text.
Better are more pictures with information, because this revalues the text again.
The content of the pictures must be correct
Many pictures will not automatically enhance an article. The pictures must match the content. For example, the interviewee can be seen in an interview. Also, make sure that you always get consent from people.
If something is explained or examples are given, it makes sense to substantiate these explanations and examples with pictures. For a recipe z. For example, it is important to represent the food and also the individual steps.
I do not care about pictures that do not fit the content. They should be left out. Even pictures that are amusing or funny should not be integrated. Because then there is no connection to the content and users probably share only the article because of the picture. This leads to the fact that visitors come to the article, which have nothing to do with the topic.
Create your own pictures
If the pictures are to stand out from the mainstream, it makes sense to shoot pictures yourself or commission them. This emphasizes your uniqueness of your content, which in turn enhances the quality .
It's possible to access Stock Photos, but keep in mind that they can also be found on other websites. The advantage of Stock Photos versus your own create artwork is the price.
Furthermore, there are still websites that provide free stock photos (eg pexels.com or unsplash.com). These are a good alternative to paid Stock Photos. All photos on this site are free for personal and commercial use.
Pictures SEO
Optimizing images for search engines is a must. The following criteria are important as basics :
- Filename: contain keyword, speaking and descriptive, e.g. Eg "content-marketing-strategy.jpg"
- Words in the filename are separated by hyphens
- Images have a high resolution, longest side 2000 to 3000 pixels
- Images are small in size, so loading time is not overstretched
- Responsively integrated into HTML code
- alt and title attribute integrated in HTML code
Important image formats
The normal picture
This format is a connection to the content . For example, if it is a guidebook article for a smartphone, the smartphone is displayed several times. When reporting on a person, it makes sense to include that person. High-quality product photos underline the unique content.
illustrations
This type of image simplifies complex content in an overall context. The main focus is on illustrations on design / graphics. Useful are labels to explain the overall context.
infographics
Infographics also present content in the overall context. The contents are thus easily transportable and thus made more accessible than text. In contrast to the illustration, infographics are equipped with more data and comparisons . So you teach knowledge that you can easily remember and like to share with his fellow man.
comics
An entertaining format ideal for social media . It can be told by comics a little story (storytelling).
Memes, Animated GIFs and Collages
These types of images are not useful in a high quality article . Even if other bloggers think that these images loosen up the content, such an article looks dubious and not serious.
If it's important and quality content, let that kind of content go. If it is more in the loose content, these types are now and then usable.
Conclusion: pictures are a must
Pictures loosen up the text and contribute to the flow of information . Users share articles with images twice as often as articles without images. Who wants to create qualitative content and is looking for a good ranking, can not do without pictures . Furthermore, the article by high quality images and graphics serious and professional .
My questions to you:
Are you going to use more pictures now?
I've read that some bloggers use a picture every 300 to 350 words. Do you think that's too much?
Comments
Post a Comment